How i work
From announcement to muscle memory.
Most work doesn’t fail at launch. It fails on a random Tuesday.
So I build for Tuesday: plain words people can repeat, practice they can try, answers they can find fast, and follow-through, so the new way doesn’t fade.
Sometimes one piece fixes it. Usually, it’s two or three working together.
Make it clear
I build messages leaders can deliver, and teams can repeat.
Leader toolkits, campaigns, and comms that hold up under pressure.
Make it doable
I turn “what’s changing” into learning people can use on the job.
Learning journeys that fit real work and are used after the session.
Make it easy to find
I keep critical know-how from disappearing and make it reusable.
Knowledge capture and playbooks that teams actually reuse.
Make it stick
I sustain adoption after launch when old habits creep back.
Change support that survives the post-launch dip.
FEATURED USE CASE
CHANGE MANAGEMENT COMMUNICATIONS
A global communication campaign that turned employee ideas into new digital ventures
A global intrapreneurship campaign that made digital transformation participatory. It pulled ideas from across an 8,000-person workforce, moved the best through a business-case sprint, and converted finalists into venture founders, building 5 investable digital products.
other use cases
Digital Enablement for Enterprise Digital Transformation
A capability-building operating model that scaled role-based learning to equip product squads, IT builders, and leaders to deliver digital value, reducing reliance on external expertise.
GenAI Adoption at Scale
A coordinated enterprise change approach that grows GenAI capability from baseline to builder level, with guardrails that keep adoption compliant as AI reshapes work.
From “Only One Person Knows” to Shared Critical Know-How
Upskilled specialists in knowledge management, then helped convert knowledge gaps into practical plans for knowledge transfer, reuse, and continuity across teams.
Wellness Fight Challenge
An MMA-inspired wellness challenge that made health a team sport. Points rewarded social exercise and nutrition habits, fueled by accountability and leaderboards. Scaled across sites with measurable risk reduction and participation growth.
Cinthia Blanchard 