Cinthia Blanchard

Braskem • Philadelphia, PA

Manager, Change & Knowledge Management

Currently leads enterprise knowledge management and change management for major digital transformation initiatives.

Sets the change approach, aligns leaders and stakeholders, and connects communications, enablement, and reinforcement into one plan designed for adoption. Tracks readiness, listens for friction and resistance, and works with partner teams to remove obstacles so the change translates into durable behavior.

Builds on the previous Knowledge Management role to embed knowledge practices and tools into core business processes, reduce dependency on individual experts, and scale reuse through AI agents, Communities of Practice, and repeatable standards so critical know-how stays structured, findable, and reusable over time.

Braskem • Philadelphia, PA

Manager, Knowledge Management

Established the enterprise knowledge management operating model, defining governance, standards, and a multi-year roadmap aligned to business priorities. Embedded KM into daily work (onboarding, standards, intranet), strengthened knowledge transfer with senior technical experts, and expanded reuse through communications, communities, and practical standards.

Braskem • Philadelphia, PA

Digital Enablement Lead

Led digital enablement as a capability-building program, aligning leaders on what skills mattered by role and how the organization would build them over time. Designed learning as a system, with reinforcement and manager support to drive real on-the-job behavior change.

Braskem • Philadelphia, PA

Corporate Communications Lead

Managed corporate communications for the U.S. business, shaping executive and employee communications to support strategy, culture, and reputation. Built the operating rhythm for communications across channels, editorial governance, planning, and standards so messaging stayed consistent and scalable. Served as a senior partner to leaders on reputation, media relations, and high-stakes moments.

Braskem • Rio de Janeiro, Brazil (early career)

Public Affairs & Corporate Communications

Progressed through roles across internal communications, corporate communications, and public affairs. Managed internal channels and produced written and visual content to inform, align, and engage employees, including campaigns focused on occupational safety, health, culture, and engagement. Served as a liaison with employees, media, political leaders, and community organizations; developed press and internal materials, responded to inquiries, and supported crisis-response communications for corporate and operational issues.