the situation
A global industrial company was pushing digital transformation and new ways of working. The strategy was solid. The reaction was mixed. When people heard “the future,” some leaned in and others tensed up. We needed a way to talk about it with empathy, without turning it into propaganda.
the IDEA
Instead of “selling” change, we decided to build a place where people could think out loud with us: a podcast series. Something they could listen to while driving, cooking, or walking between meetings. A format that feels like a conversation, not a memo.
To keep it honest, we used a lens inspired by two common reactions to innovation.
- The skeptics: “What could go wrong?”
- The optimists: “What could we build?”
Each episode welcomed both voices, so we could hold the tension without forcing a happy ending.
what i did
I built the show from the ground up, then coordinated with partner teams to get it produced and launched.
- Created the concept, format, and voice
- Designed the episode flow and recurring segments
- Helped select hosts and guests and shaped the conversation style
- Led script development (drafted by a team member under my direction)
- Built the launch plan and promo package for internal and external audiences
the final product
Built for the organization’s audience in Brazil, where there was more uncertainty about these themes, and produced in Portuguese, Frequência Radar ran as a four-episode series on Spotify in October 2023. The show used thoughtful conversations to make innovation and digital transformation easier to understand, discuss, and act on.
Episode 1: Futurism
We opened the series by making “future” feel less like hype and more like a tool for better decisions, which set the tone for the whole transformation conversation.
Episode 2: The Future of Work
What changes when technology reshapes careers and learning? The episode brought the topic to the employee’s reality, connecting new ways of working to career growth, skills, and education.
Episode 3: The Future of Business
We shifted from “future talk” to business reality: strategy, experimentation, and how to sustain a company through constant change.
Episode 4: The Future of Research
What if companies built a real culture of research? Hosts and guests connected universities, industry, and corporate life, showing research as a practical engine for innovation, not an academic luxury.
why it mattered
Digital transformation can sound like a futuristic, tone-deaf slogan. We wanted it to sound like real life. The podcast made room for honest conversation, not just polished messaging.
Internally, it helped build momentum for new ways of working. While I can’t include internal performance metrics here, employees engaged with the series and shared feedback on the company’s internal social channel.
Externally, it reinforced a consistent signal that the company was investing in the future of the industry. Across the four LinkedIn launch posts, we drove 5,347 clicks, and each episode exceeded the estimated click target by 30% to 111%.
Cinthia Blanchard 
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