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A gamified health campaign that turned “should” into “let’s go”
Led a gamified wellness campaign for Brazilian industrial sites using MMA-style team scoring and WhatsApp momentum. Improved health and quality-of-life indicators across all tracked measures (blood pressure, glucose, cardiac risk, abdominal fat).
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Change Management for enterprise Gen AI adoption
Owned the people-side plan for enterprise GenAI adoption: audience segmentation, role-based journeys, responsible-use microlearning and FAQ, power-user community practice, builder cohorts, champion network, and sustainment metrics to scale value safely.
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Knowledge Management for the Technical Expert Career Program
Built a KM program for technical specialists: training plus mentoring, repeatable planning, and governance. Turned gap diagnosis into owned implementation plans, launching solutions like learning paths, mentoring, and AI support.
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AI agent for early-phase project gate reviews
Led a team to codify a standard into a Copilot Studio AI agent that checks minimum requirements by project type, expanding coverage, saving ~12 minutes per review, and standardizing quality.
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A podcast strategy for internal change adoption and external positioning
Created a podcast series to humanize digital transformation, pairing honest future-of-work conversations with brand positioning. Shaped concept, format, tone, and launch, driving LinkedIn clicks 30% above targets consistently.
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Digital Challenge: a global campaign that converted employee ideas into new digital ventures
Led comms and change activation for a global intrapreneurship funnel: 117 ideas, 215 volunteers, business-case sprint, executive pitch. Converted finalists into venture founders building 5 investable digital products beyond core business.
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Digital Enablement Engine for Enterprise Digital Transformation
Designed an enterprise digital enablement operating model: competency map and assessment, role-based learning paths, course portfolio, certifications, SME upskilling, and communities of practice. Supported transformation in delivering 59 products and adoption.
Cinthia Blanchard 