Communications
Make it clear.
In a big organization, clarity is a risk-control tool. When the message is fuzzy, people fill in the blanks. I build messages leaders can deliver, and teams can repeat.
WHAT I DO
Executive & leader communication
Leader messages people can repeat.
- C-suite talking points (a short script leaders can speak from)
- Town hall plan (agenda, who says what, in what order)
- Speaker notes (the words behind the slides)
- Leader Q&A pack (likely questions and clear answers)
- Manager cascade kit (everything managers need to share the message with their teams: email draft, FAQs, slides)
- Executive brief (what’s happening, why it matters, what to say)
- Speech draft (long and short versions, plus a few “soundbite” lines)
- Leadership slide deck (a story people can follow, not just bullet points)
Employee communication
Deliverables that help employees understand, trust, and act.
- Campaign concept (the big idea and the story we’re telling)
- Key messages (the few points we repeat everywhere)
- Channel plan (where each message goes: email, intranet, meetings, etc.)
- Intranet/hub page (the main place people go for updates)
- Email series (launch note + reminders + “what’s next”)
- Manager toolkit (how to talk about it in 10–15 minutes)
- FAQ page (real questions written in plain language)
- Digital signage/posters (short messages for shared spaces)
- Employee stories (interviews turned into short profiles people relate to)
- Editorial calendar (what we publish, when, and why)
Editorial systems
Deliverables that make communication consistent.
- Channel audit (what exists, what’s working, what’s noise)
- Ownership map (who owns which channel and content type)
- Publishing workflow (how content moves from draft to live)
- Editorial calendar (a simple plan for the month/quarter)
- Templates (ready-to-use formats for posts, emails, FAQs, announcements)
- Writing guidelines (voice, length, formatting, “words we use/avoid”)
- Request intake form (so comms requests come in complete and usable)
- Pre-publish checklist (accuracy, approvals, links, accessibility)
- Simple metrics view (basic signals like views, clicks, engagement)
Reputation, media relations, & PR
Deliverables that protect trust outside the company (and inside).
- Press release (formal announcement for media)
- Media pitch email (short outreach to journalists)
- Spokesperson brief (what to say, what to avoid, key proof points)
- Interview prep (tough questions and how to answer them)
- Media response statements (short, approved responses to inquiries)
- Coverage summary (what was written, key themes, risks/opportunities)
- Thought leadership pieces (articles/posts that build credibility)
- Award or profile copy (submissions, company descriptions, boilerplate)
- Reputation insights (what stakeholders think and what we do about it)
Issues & crisis support
Deliverables for high-stakes moments when time is short.
- Holding statement (a fast, factual first response)
- Rapid FAQ (updated as new info comes in)
- Employee update (what we know, what we’re doing, what’s next)
- Leader guidance (what managers should say to teams)
- Stakeholder messages (customers, partners, community)
- Single source of truth page (one place for the latest updates)
- Message timeline (what we said, when, and why)
- Post-incident recap (what happened, what changed, what we learned)
Social Media & Community Management
Deliverables that build conversation, not just broadcasts.
- Content series (weekly themes people recognize and follow)
- Post copy + visuals (short posts designed for internal platforms)
- Editorial calendar for internal social (what goes out, when, and why)
- Community prompts (questions that get engagement)
- Leader posts (written in their voice, not “corporate voice”)
- Comment moderation + responses (keeping it human and respectful)
- Engagement recaps (what people reacted to and what they’re asking)
- Community playbook (rules, tone, and roles)
- Spotlights (employee stories, team wins, behind-the-scenes features)
related use cases
Cinthia Blanchard 